Record Details

Effect Of Product Quality And Brand Equity On Buying Interest

Journal of Digital Marketing and Halal Industry

View Archive Info
 
 
Field Value
 
Title Effect Of Product Quality And Brand Equity On Buying Interest
 
Creator Kurniawati, Luciana Mia
 
Subject —
Electronic Quality Service, Electronik Trust, Customer Satisfaction
—
 
Description This research aims to review the influence of the quality of products and brand equity in a partial and simultaneous against the interest of consumers to buy products fashion zoya. Over the withdrawal of funds the sampling method of uses the method random sampling, by smeru within the of this research is there were thousands of visitors zoya boutique in the stall for as many as 154 respondents in the present study. The results of the study and reason 5 percent significance finds that: (1) product quality has a positive effect on buying interest, (2) brand equity has a positive effect on buying interest, and (3) product quality and brand equity have a positive and significant effect on buying interest. 
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
—
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4369
10.21580/jdmhi.2019.1.1.4369
 
Source Journal of Digital Marketing and Halal Industry; Vol 1, No 1 (2019); 75-82
2716-4802
2716-4810
10.21580/jdmhi.2019.1.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4369/2394
https://journal.walisongo.ac.id/index.php/JDMHI/article/downloadSuppFile/4369/545
 
Coverage —
—
—
 
Rights Copyright (c) 2019 Journal of Digital Marketing and Halal Management
http://creativecommons.org/licenses/by-sa/4.0