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The Role of Mediating Islamic Personality and Value Satisfaction on the Effect of Relationship Marketing on Customer Loyalty

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title The Role of Mediating Islamic Personality and Value Satisfaction on the Effect of Relationship Marketing on Customer Loyalty
 
Creator Widarno, Bambang
 
Subject —
Relationship marketing, Islamic personality, Value satisfaction, Consumer loyalty
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Description The study of consumer loyalty to a product is an essential topic for academics and practice. There is not much empirical research on the effect of marketing on allegiance, based on the literature review; it has produced propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. This study uses a qualitative approach to using literature studies. Based on a literature review, it produces propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. Besides, there is a mediating effect of Islamic personality and consumer perceived value satisfaction. This study also links value satisfaction and customer value loyalty. Islamic personality is a mediating variable. This study also discusses the combination of perceived value and consumer satisfaction into value satisfaction.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6156
10.21580/jdmhi.2020.2.2.6156
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 2 (2020); 107-120
2716-4802
2716-4810
10.21580/jdmhi.2020.2.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6156/2971
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0