Record Details

Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang

AL-ARBAH: Journal of Islamic Finance and Banking

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Title Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang
 
Creator Nurudin, Nurudin
 
Subject —
Strategy, Marketing, Hasanah Savings.
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Description AbstractPurpose - This study aims to find out what a hasanah savings product is and the marketing strategy implemented by KSPPS Berkah Mitra Hasanah Semarang.Method - This research is a type of field research conducted at KSPPS Berkah Mitra Hasanah Genuk Semarang to explore relevant data or primary and secondary data sources. The author collects data by interview, observation, and documentation. The collected data is then analyzed by analytical descriptive method.Result - The marketing strategy carried out by KSPPS Berkah Mitra Hasanah is advertising by KSPPS Berkah Mitra Hasanah in the form of brochures, internet, MMT and souvenirs. In addition to advertising, there is also personal selling, in practice marketing KSPPS Berkah Mitra Hasanah serves and influences, offers, and directly disseminates its products to partners. There is also publicity carried out by KSPPS Berkah Mitra Hasanah through tausiyah activities at the school foundation which is a mandatory activity once a month in the last week of the month accompanied by door prizes.Implication - This research can be used as a reference in marketing KSPPS Berkah Mitra Hasanah hasanah savings products.Originality- The marketing strategy used in marketing KSPPS Berkah Mitra Hasanah hasanah savings products in Semarang is through advertising in the form of brochures, internet, MMT and souvenirs, besides that there are tausiyah activities and door prizes. 
 
Publisher Universitas Islam Negeri (UIN) Walisongo Semarang
 
Contributor —
 
Date 2021-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Qualitative
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/arbah/article/view/10104
10.21580/al-arbah.2021.3.2.10104
 
Source AL-ARBAH: Journal of Islamic Finance and Banking; Vol 3, No 2 (2021); 213-237
2716-2575
2716-3946
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/arbah/article/view/10104/pdf
 
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Rights Copyright (c) 2021 AL-ARBAH: Journal of Islamic Finance and Banking
http://creativecommons.org/licenses/by-nc-sa/4.0