Record Details

The Effect of Promotion on Interest in Opening an Account at Bank Muamalat, Palu Branch

AL-ARBAH: Journal of Islamic Finance and Banking

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Title The Effect of Promotion on Interest in Opening an Account at Bank Muamalat, Palu Branch
 
Creator Dolita, Gita
Malarangan, Hilal
Malkan, Malkan
 
Subject —
promotion, interest in opening an account.
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Description Purpose - The purpose of this study was to determine whether promotion has an effect on the interest of Islamic banking students in opening an account at the hammer branch of the muamalat bank and to find out how significant the effect of promotion is on student interest in opening an account at the hammer branch of the muamalat bank.Method - This study uses primary data, namely a questionnaire that uses a Likert scale as a calculation scale. The sample of this study was 485 students of the Faculty of Economics and Islamic Business IAIN Palu, Department of Islamic Banking from class 2016 to class 2018. To analyze the data, the authors used multiple linear regression methods and SPSS version 21. Result - Research result shows that the magnitude of the influence of the variable (X) on the variable (Y) is 0.388 or 38.8%. These results can provide an illustration that respondents (students) view that promotion can influence student interest in opening an account at a muamalat bank and promotion has a significant effect on student interest in opening an account at a muamalat bank. it can be seen that the promotion variable (X) has a value of tcount 3.783 t table 1.663 and has a significant value (sig) of 0.000 in the coefficients table with a value of α (significant level) 0.05. This means 0.000 0.05.Implications - This study is only limited to using data from several students in one university. Originality-. The difference with previous research is in the location and object under study. 
 
Publisher Universitas Islam Negeri (UIN) Walisongo Semarang
 
Contributor —
 
Date 2021-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Quantitaitve
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/arbah/article/view/7645
10.21580/al-arbah.2021.3.1.7645
 
Source AL-ARBAH: Journal of Islamic Finance and Banking; Vol 3, No 1 (2021); 37-46
2716-2575
2716-3946
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/arbah/article/view/7645/pdf
 
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Rights Copyright (c) 2021 AL-ARBAH: Journal of Islamic Finance and Banking
http://creativecommons.org/licenses/by-nc-sa/4.0