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Analysis Of The Effect Of Islamic Product Attributes, Servicescape, And Interpersonal Communications On Customer Satisfaction Bank BTN Syariah KCPS Ngaliyan

AL-ARBAH: Journal of Islamic Finance and Banking

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Title Analysis Of The Effect Of Islamic Product Attributes, Servicescape, And Interpersonal Communications On Customer Satisfaction Bank BTN Syariah KCPS Ngaliyan
 
Creator Nurudin, Nurudin
Anwar, Khoirul
Hidayaturrosyida, Hidayaturrosyida
 
Subject
Kepuasan, Atribut Produk Islam, Servicescape, dan Komunikasi Interpersonal

 
Description Purpose - This study aims to determine the effect of Islamic product attributes, service scape, interpersonal communication on customer satisfaction at Bank BTN Syariah KCPS Ngaliyan.Method - The method used in this research is quantitative method, where this method is carried out by distributing questionnaires to BTN Syariah KCPS Ngaliyan customers. Samples were taken as many as 100 respondents with incidental sampling technique.Result - The results show that the variable attributes of Islamic products, servicescape, and interpersonal communication have a positive and significant effect on customer satisfaction of BTN Syariah KCPS Ngaliyan.Implication - This research can be used for references related to matters that affect customer satisfaction.Originality- This study analyzes the variable attributes of Islamic products, servicescape, and interpersonal communication on customer satisfaction. 
 
Publisher Universitas Islam Negeri (UIN) Walisongo Semarang
 
Contributor
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Quantitative
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/arbah/article/view/7328
10.21580/al-arbah.2020.2.2.7328
 
Source AL-ARBAH: Journal of Islamic Finance and Banking; Vol 2, No 2 (2020); 209-220
2716-2575
2716-3946
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/arbah/article/view/7328/pdf
 
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