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The impact of product quality and service quality on consumer loyalty (case study of Bandeng Rozal in Bandengan village, Kendal district, Kendal regency)

Journal of Islamic Economics, Management, and Business (JIEMB)

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Title The impact of product quality and service quality on consumer loyalty (case study of Bandeng Rozal in Bandengan village, Kendal district, Kendal regency)
 
Creator Murtiawati, Mawadah
Fataron, Zuhdan Ady
 
Subject —
product quality; service quality; customer loyalty
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Description Purpose - The purpose of this research is to test the quality of products and quality of service to consumer loyalty of small business, Bandeng Rozal.Method - Data were obtained from distributing questionnaires to 100 consumers using simple random sampling and measured by the scale of Likert. Quantitative analysis included validity and reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing through t-test and F test, and analysis of the coefficient of determination (R2), while data processing is run used SPSS 16.Result - The result showed the variables in this research had a significant effect on consumer loyalty. Based on the F test, it showed that variables in this study in which they were product quality and service quality simultaneously or jointly have a significant effect on consumer loyalty.Implication - This result can assist small business in increasing their consumer loyalty.Originality - This research focuses on small business adaptability in competing in the industry with a marketing perspective.
 
Publisher Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang
 
Contributor —
 
Date 2020-01-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JIEMB/article/view/3985
10.21580/jiemb.2019.1.1.3985
 
Source Journal of Islamic Economics, Management, and Business (JIEMB); Vol 1, No 1 (2019); 47-118
2721-0324
2721-0197
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JIEMB/article/view/3985/2350
 
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Rights Copyright (c) 2019 Journal of Islamic Economics Management and Business
http://creativecommons.org/licenses/by-sa/4.0