ANALISIS STRATEGI PROMOSI SYARIAH DALAM PENINGKATAN VOLUME PENJUALAN PETIS ARBA’ UD. KURNIA INDUSTRI MUNCAR BANYUWANGI
Al-Idarah : Jurnal Manajemen dan Bisnis Islam
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Title |
ANALISIS STRATEGI PROMOSI SYARIAH DALAM PENINGKATAN VOLUME PENJUALAN PETIS ARBA’ UD. KURNIA INDUSTRI MUNCAR BANYUWANGI
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Creator |
Ach. Zubairi
Firdausiyah, Nuril Candra, Daryoto Mulyadi |
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Subject |
Manajemen Promosi Syariah
Peningkatan Volume Pendapatan |
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Description |
Kurnia Industri has carried out a good promotional strategy in marketing the products it produces, so that consumers do not buy only from around UD. Industrial Gifts. The purpose of the promotion is to introduce the product produced to consumers and be influenced to buy it. The beginning of UD. Kurnia Industri introduces its products by word of mouth (Mouth of Mouth) which is carried out with surrounding consumers. UD. Kurnia Industri also pays attention to consumer confidence in arba' petis by maintaining the product quality of arba' petis itself. Management of sharia promotion carried out at UD. Kurnia Industri Muncar Banyuwangi is by doing personal selling, publicity, and also direct marketing. Creating trust, carrying out activities that can attract the attention of consumers and being honest in every transaction carried out are activities of every promotional strategy carried out by UD. Industrial Gifts. |
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Publisher |
Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
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Date |
2022-02-20
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1776
10.35316/idarah.2022.v3i1.99-116 |
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Source |
Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 3 No. 1 (2022): Vol. 3 No. 1 (2022): Al-Idarah : Jurnal Manajemen dan Bisnis Islam; 99-116
Al-Idarah; Vol 3 No 1 (2022): Vol. 3 No. 1 (2022): Al-Idarah : Jurnal Manajemen dan Bisnis Islam; 99-116 2721-3633 2721-3641 10.35316/idarah.2022.v3i1 |
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Language |
eng
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Relation |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1776/1238
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Rights |
Copyright (c) 2022 Al-Idarah : Jurnal Manajemen dan Bisnis Islam
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