SHARIA MANAGEMENT AND BENEFITS FOR FOOD TRADERS
Al-Idarah : Jurnal Manajemen dan Bisnis Islam
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Title |
SHARIA MANAGEMENT AND BENEFITS FOR FOOD TRADERS
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Creator |
Emmy Dwi Setyaningsih
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Description |
The development and competition of the business world in the current era of globalization is getting higher. This study aims to determine the marketing strategy of basic food traders. The method used is qualitative based on observation, interviews, and documentation. The results showed, (a). The marketing strategy of this basic food business has implemented a sharia marketing strategy that is honest, trustworthy, and communicative. (b). business development strategy of basic food sellers in improving the welfare of the community by providing affordable and competitive prices, as well as providing maximum service to consumers, establishing harmonious relationships with internal and external parties of the company, and trying hard and earnestly.Keywords: Management Strategy, Basic Food Business, Islamic Economy.
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Publisher |
Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
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Date |
2022-02-20
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1613
10.35316/idarah.2022.v3i1.82-88 |
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Source |
Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 3 No. 1 (2022): Vol. 3 No. 1 (2022): Al-Idarah : Jurnal Manajemen dan Bisnis Islam; 82-88
Al-Idarah; Vol 3 No 1 (2022): Vol. 3 No. 1 (2022): Al-Idarah : Jurnal Manajemen dan Bisnis Islam; 82-88 2721-3633 2721-3641 10.35316/idarah.2022.v3i1 |
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Language |
eng
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Relation |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1613/1245
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Rights |
Copyright (c) 2022 Al-Idarah : Jurnal Manajemen dan Bisnis Islam
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