Record Details

KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE DITINJAU DARI ASPEK PROMOSI DAN KEPERCAYAAN KONSUMEN

Al-Idarah : Jurnal Manajemen dan Bisnis Islam

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Title KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE DITINJAU DARI ASPEK PROMOSI DAN KEPERCAYAAN KONSUMEN
 
Creator Abdul Wakil
 
Subject Keywords : Promotion ; Consumer Trust ; Online Purchasing Decision
 
Description Abstract
The purpose of this research is to analize the impact of promotion and consumer trust on online purchasing decision. The type of this research is a quantitative research using multiple regression analysis. The population in this research are all Tokopedia marketplace consumers. The sampling method used in this research is purposive random sampling as many as 50 people. The results of this research showed that promotion has a positive and significant effect on online purchasing decision, consumer trust has a positive and significant effect on online purchasing decision.
 
Keywords : Promotion ; Consumer Trust ; Online Purchasing Decision
 
Publisher Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
 
Date 2021-08-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1297
10.35316/idarah.2021.v2i2.59-65
 
Source Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 2 No. 2 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 59-65
Al-Idarah; Vol 2 No 2 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 59-65
2721-3633
2721-3641
 
Language eng
 
Relation https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1297/1031
 
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