TINJAUAN ETIKA BISNIS ISLAM TERHADAP ASPEK PEMASARAN
Al-Idarah : Jurnal Manajemen dan Bisnis Islam
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Title |
TINJAUAN ETIKA BISNIS ISLAM TERHADAP ASPEK PEMASARAN
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Creator |
Budi Sufyanto
Hasan, Zainol |
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Subject |
MarketingAspects
IslamicBusinessEthics |
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Description |
The purpose of this paper is to examine the marketing aspects in the perspective of Islamic business ethics according to Islamic economists. This writing is a literature research with a qualitative descriptive approach. The data source is a reference according to the topic of study. Data analysis was carried out qualitatively including data reduction, data presentation and conclusion drawing. The results showed that the aspects of Islamic marketing were minimal and more dominant over conventional marketing
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Publisher |
Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
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Date |
2021-02-28
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1164
10.35316/idarah.2021.v2i1.112-122 |
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Source |
Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 2 No. 1 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 112-122
Al-Idarah; Vol 2 No 1 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 112-122 2721-3633 2721-3641 |
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Language |
eng
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Relation |
https://journal.ibrahimy.ac.id/index.php/idarah/article/view/1164/925
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Rights |
Copyright (c) 2021 Al-Idārah : Jurnal Manajemen dan Bisnis Islam
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