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ANALISIS STRATEGI PEMASARAN PRODUK QORDH DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KSPS BMT-UGT SIDOGIRI CAPEM JANGKAR SITUBONDO

Al-Idarah : Jurnal Manajemen dan Bisnis Islam

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Title ANALISIS STRATEGI PEMASARAN PRODUK QORDH DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KSPS BMT-UGT SIDOGIRI CAPEM JANGKAR SITUBONDO
 
Creator Budi Sufyanto
 
Subject Qordh
strategi pemasaran
pemasaran
dampak
 
Description BMT (baitul mal wat tamwil) is a microfinance institution that operates on the basis of Islamic law principles and its activities do not charge interest or pay interest to customers. Rewards received by BMT and paid to customers depend on the agreement between the customer and the BMT. The agreement contained in BMT-UGT Sidogiri Capem Jangkar must comply with Islamic law, both terms and conditions of the contract that must be fulfilled. Based on the results of research and discussion, it is known that: first BMT-UGT Sidogiri Capem Jangkar in marketing products through several forms of promotional strategies, namely; Service promotion strategy, sales promotion, publicity promotion and advertising promotion. The two impacts felt by customers in the application of qordh product marketing had a very positive impact, namely; customers feel very benefited, there is no element of pressure from the BMT cooperative, it can encourage customer loyalty, provide a good basis for repeat purchases, customers feel helped, create a harmonious relationship between the company and customers.
 
Publisher Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
 
Date 2020-08-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier https://journal.ibrahimy.ac.id/index.php/idarah/article/view/906
10.35316/idarah.2020.v1i2.86-106
 
Source Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 1 No. 2 (2020): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 86-106
Al-Idarah; Vol 1 No 2 (2020): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 86-106
2721-3633
2721-3641
 
Language eng
 
Relation https://journal.ibrahimy.ac.id/index.php/idarah/article/view/906/778
 
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