Record Details

PERAN BRAND IMAGE DAN KUALITAS PRODUK DALAM MENINGKATKAN LOYALITAS PELANGGAN

Al-Idarah : Jurnal Manajemen dan Bisnis Islam

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Field Value
 
Title PERAN BRAND IMAGE DAN KUALITAS PRODUK DALAM MENINGKATKAN LOYALITAS PELANGGAN
 
Creator Abdul Wakil
 
Subject Brand Image
Product Quality
Customer Loyalty
 
Description Customers play an important role in a company. Various alternative and efforts must be made by the company to satisfy customer needs through various strategies that aim to make customers become loyal to the products produced by the company. The purpose of this study is to determine the effect of brand image on customer loyalty and the influence of product quality on customer loyalty. This study is categorized as a qualitative research sourced from existing theories and empirical research journals that are relevant to the variables examined in this study. The results of this study showed that brand image has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty.
 
 
Publisher Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy
 
Date 2020-08-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier https://journal.ibrahimy.ac.id/index.php/idarah/article/view/899
10.35316/idarah.2020.v1i2.22-31
 
Source Al-Idarah : Jurnal Manajemen dan Bisnis Islam; Vol. 1 No. 2 (2020): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 22-31
Al-Idarah; Vol 1 No 2 (2020): Al-Idārah : Jurnal Manajemen dan Bisnis Islam; 22-31
2721-3633
2721-3641
 
Language eng
 
Relation https://journal.ibrahimy.ac.id/index.php/idarah/article/view/899/782
 
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