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INOVASI PEMASARAN PORDUK GULA KACANG MELALUI SISTEM PENANDA LOKASI GLOBAL POSITIONING SYSTEM(GPS)

As-Sidanah : Jurnal Pengabdian Masyarakat

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Title INOVASI PEMASARAN PORDUK GULA KACANG MELALUI SISTEM PENANDA LOKASI GLOBAL POSITIONING SYSTEM(GPS)
 
Creator Mulyo, Harminto
Widiastuti, Kartika
Zubaedah, Zubaedah
Fahrudin, Muhammad Verdy
Fidiyanto, Mochamad Handre
Arniyanto, Rahmawan
 
Subject innovation
Marketing
GPS locator system
 
Description Increasing marketing innovation is very important in progress in entrepreneurship. Of course, in Micro, Small and Medium Enterprises (MSMEs). MSMEs is a commercial business whose management is carried out by individuals or individuals as well as business entities with a small scope, better known as micro. The problem faced by most small businesses or industries is that they do not have a Global Positioning System (GPS) partner business location marker system. Global Positioning System (GPS) is a navigation system that uses more than 24 MEO (Medium Earth Orbit) satellites that can provide information on the user's position wherever they are. GPS also plays an important role in increasing marketing to MSMEs. By using GPS, it is easier for people to access the location of MSMEs. With community service related to MSMEs assistance in traditional types of peanut sugar, it is hoped that it can provide MSMEs solutions. The problem solving method used is based on a management approach in improving production and sales results with 3 (three) stages of program implementation, namely preparation, implementation and monitoring and evaluation.
 
Publisher LP2M Universitas Ibrahimy
 
Date 2021-04-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/1208
10.35316/assidanah.v3i1.1208
 
Source As-Sidanah : Jurnal Pengabdian Masyarakat; Vol. 3 No. 1 (2021): APRIL; 39-54
As-Sidanah; Vol 3 No 1 (2021): APRIL; 39-54
2686-0643
2656-5161
10.35316/assidanah.v3i1
 
Language eng
 
Relation https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/1208/960
 
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