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PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR

Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam

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Title PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR
 
Creator Latifah, Nunuk
Ike Wardani, Shanti
 
Description This article is done to find out and analyze the influence of promotion on interest in online shopping through the advancement of internet technology in Blitar City. The sample used was 150 respondents randomly from the general population of the City of Blitar which included 3 Subdistricts namely Sukorejo, Kepanjen Kidul and Sananwetan without any age, education, employment and other specifications due to the limitations of the researchers. The results of structural equestion modeling analysis show that the promotion carried out by online sellers in Blitar City through social media and the internet has given a tendency to influence the advancement of online technology by 28.7%. The promotion of products that exist in most social media or internet by product sellers has a tendency to influence the interest in online shopping in Blitar City by 47.1% and the advancement of online technology has provided a tendency to influence online shopping interest by 32.3%.
 
Publisher LPPM IAI IBRAHIMY GENTENG BANYUWANGI
 
Date 2019-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/vnd.openxmlformats-officedocument.wordprocessingml.document
 
Identifier http://ejournal.iaiibrahimy.ac.id/index.php/arrisalah/article/view/1002
 
Source Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam; Vol 17 No 1 (2019): (April 2019); 106-117
2540-7783
1693-0576
 
Language eng
 
Relation http://ejournal.iaiibrahimy.ac.id/index.php/arrisalah/article/view/1002/666