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STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI: PENDEKATAN KONSEP ISLAMIC MARKETING

Wahana Akademika: Jurnal Studi Islam dan Sosial

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Title STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI: PENDEKATAN KONSEP ISLAMIC MARKETING
 
Creator Nasukha, Moh
Masyhud, Subaidi
 
Subject Strategi Pemasaran, Pendidikan Tinggi Agama Islam, Islamic Matketing
 
Description This research describes the marketing strategy of higher education with model approach of Islamic Marketing concept. To know that customer loyalty has been recognized as an important source to maintain sustainable competition within an institution. Institutions of higher education is one of the organizations that have a level of intense competition. Increased customer loyalty can be done by an institution of higher education to maintain the increasingly tight competition. This paper answers how the strategies undertaken by higher education institutions in mepertahankan competition, through Islamic Markeing concept approach. The results of this study are: customer satisfaction is built on the basis of sharia values, where marketers in serving customers always behave and behave, among others: first gentle, second, generous, and third, customer priority (Îtsâr).
 
Publisher Kopertais Wilayah X Jawa Tengah
 
Contributor —
 
Date 2018-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/wahana/article/view/2076
10.21580/wa.v4i2.2076
 
Source Wahana Akademika: Jurnal Studi Islam dan Sosial; Vol 4, No 2 (2017): Wahana Akademika: Jurnal Studi Islam dan Sosial; 203-218
2527-3205
1829-6300
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/wahana/article/view/2076/1505
 
Rights Copyright (c) 2018 Wahana Akademika: Jurnal Studi Islam dan Sosial