Record Details

STRATEGI KEANDALAN PELAYANAN PADA PT. BPRS SARANA PRIMA MANDIRI

Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah

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Title STRATEGI KEANDALAN PELAYANAN PADA PT. BPRS SARANA PRIMA MANDIRI
 
Creator Subaida, Subaida
Mansur, Mansur
Muhtadi, Ridan
 
Description Introduction: The purpose of this study was to determine the service reliability strategy in serving customers. This service strategy is a supporting factor for the marketing activities of all products in order to achieve customer satisfaction.
Methods: The research methodology used is a qualitative descriptive.  Data collection techniques using  observation documentation interviews.
Results: The results of this study indicate that the reliability of this service is quite good and in accordance with its field. However, the SPM Pamekasan Bank does not have an ATM. In overcoming these shortcomings SPM banks by improving service quality by using service reliability. So that customers feel satisfied and even become loyal customers. So in this case the SPM Pamekasan Bank is one of the services that is in accordance with the expectations of the community.
Keywords: Service reliability strategy, Customer satisfaction
 
Publisher Fakultas Ekonomi Dan Bisnis Islam
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.inzah.ac.id/index.php/arribhu/article/view/489
10.55210/arribhu.v1i2.489
 
Source Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah; Vol 1 No 2 (2020): Ar-Ribhu; 265-274
2774-5570
2747-1330
 
Language eng
 
Relation https://ejournal.inzah.ac.id/index.php/arribhu/article/view/489/404
 
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