Record Details

Belanja on-line mahasiswa di era pandemi covid-19: modifikasi perilaku konsumen

Islamic Communication Journal

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Field Value
 
Title Belanja on-line mahasiswa di era pandemi covid-19: modifikasi perilaku konsumen
 
Creator Utari, Prahastiwi
Fitri, Annisaa
Setyanto, Eko
Henny, Chatarina
 
Subject belanja online; perilaku konsumen; perilaku mahasiswa
 
Description The Covid-19 pandemic has changed students consumer behavior from offline to online. The problem in this research is how students’ consumer behavior in online shopping in the era of the Covid-19 pandemic, and the modification of consumer behavior due to regulations and procedures for shopping and buying the products they need. This research is a quantitative study using a survey method. This study is a quantitative research using a survey method. Sampling was done by stratified random sampling, the number of those students FISIP UNS involved as many as 80 people. The results and conclusions of research show that in online shopping, there is a modification of consumer behavior related student needs product, information search, evaluation prior to purchase or an alternative choice, and in the decision to buy or use the product.
 
Publisher Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang
 
Contributor —
 
Date 2020-12-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/icj/article/view/6450
10.21580/icj.2020.5.2.6450
 
Source Islamic Communication Journal; Vol 5, No 2 (2020): EDISI JULI - DESEMBER; 143-154
2615-3580
2541-5182
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/icj/article/view/6450/pdf
 
Rights Copyright (c) 2020 Islamic Communication Journal
http://creativecommons.org/licenses/by-nc-sa/4.0