Record Details

Tantangan TV lokal di era disrupsi media

Islamic Communication Journal

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Field Value
 
Title Tantangan TV lokal di era disrupsi media
 
Creator Romadlono, Nanang Yulianto
Indainanto, Yofiendi Indah
 
Subject Cakra semarang tv, divergence, media challenges, media disruption
 
Description Television broadcasting media during the Disruption Era was the biggest challenge for Television, especially local television to innovate and be creative in the era of technological development. Competition between the media is very tight coupled with the current Covid 19 pandemic, requiring media companies to survive in the competition of competitors. Cakra Semarang TV as Local TV in Central Java in an effort to compete in the Age of Media Disruption. The method used in this research is interpretive qualitative, using the theory of Sociocultural Evolution and Socio-technical System Theory that is used to see Cakra Semarang TV survive the media disturbances. the findings of the research show that creativity, promotional content and news as well as the application of media are the benefits that are utilized by Cakra Semarang TV to stay afloat. The application of Media Divergence by Cakra Semarang TV is a solution to the change in the way viewers watch the previously conventional Cakra Semarang TV program, but now viewers can enjoy Cakra Television Semarang TV broadcasts boldly or online. Efforts to save Cakra Semarang TV in a program broadcasting broadcast programs with the concept of divergence using YouTube streaming, social media to the site portal to get closer to the audience. This effort was carried out by Cakra Semarang TV as a way to maintain existence in the Local Television Media industry in Central Java in the Era of Disruption Current media.
 
Publisher Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang
 
Contributor —
 
Date 2020-12-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/icj/article/view/6107
10.21580/icj.2020.5.2.6107
 
Source Islamic Communication Journal; Vol 5, No 2 (2020): EDISI JULI - DESEMBER; 175-184
2615-3580
2541-5182
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/icj/article/view/6107/pdf
 
Rights Copyright (c) 2020 Islamic Communication Journal
http://creativecommons.org/licenses/by-nc-sa/4.0