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Strategi Pemasaran Untuk Meningkatkan Daya Saing Wisata Desa Taman Bunga Manohara Desa Purwodadi

Prosiding Seminar Nasional Multidisiplin

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Title Strategi Pemasaran Untuk Meningkatkan Daya Saing Wisata Desa Taman Bunga Manohara Desa Purwodadi
 
Creator Achsa, Andhatu
Destiningsih, Rian
Hirawati, Heni
 
Description Purwodadi Village is one of the villages in Tegalrejo District, Magelang Regency. The general problems faced include uneven infrastructure development due to limited development funds, poverty rates that tend to increase, lack of education and low capacity of the community, this is stated in the 2015-2020 RPJMDes. The analytical tools used are Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Internal and External Matrix, and Quantitative Strategic Planning Matrix. The results show that the position of Taman Bunga Manohara is in quadrant V (hold and maintain). The three highest strategic priorities are: optimizing the resilience and uniqueness of Taman Bunga Manohara and strategic location to get the number of tourists of all ages which will have an impact on high income levels so as to improve the economy of the surrounding community, optimize strategic locations to obtain more tourist visits a lot, and increase the professionalism of managers evenly in order to improve the management system for the realization of Taman Bunga Manohara with a high level of visitation.
 
Publisher Universitas Islam Kadiri
 
Date 2020-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/692
10.32503/jmk.v5i1.692
 
Source JMK (Jurnal Manajemen dan Kewirausahaan); Vol 5 No 1 (2020): Januari; 1-17
2656-0771
2477-3166
10.32503/jmk.v5i1
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/692/715
 
Rights Copyright (c) 2020 JMK (Jurnal Manajemen dan Kewirausahaan)