Record Details

STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM

At-Taqaddum

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Title STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM
 
Creator Nurudin, Nurudin
 
Subject marketing mix; sales promotion girl; woman career; islamic economics
 
Description Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products.
 
Publisher Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang
 
Contributor —
 
Date 2018-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/attaqaddum/article/view/2987
10.21580/at.v10i2.2987
 
Source At-Taqaddum; Volume 10, Nomor 2, Tahun 2018; 169-190
2527-9726
1979-4703
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/attaqaddum/article/view/2987/pdf
 
Rights Copyright (c) 2018 At-Taqaddum
http://creativecommons.org/licenses/by-sa/4.0