Record Details

Umrah and Hajj Travel Marketing Strategies in Maintaining Existence and Facing Competition

Multidiscipline International Conference

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Field Value
 
Title Umrah and Hajj Travel Marketing Strategies in Maintaining Existence and Facing Competition
 
Creator Sa'adah, Lailatus
Al-Faqih, Moh Iqlil
Kurniasari, Arti
 
Description Many factors are known including management who have not dared to war fares, agents prefer other travel that is more profitable, management is less deft in recruiting new agents and looking for new markets. The research method used by researchers is qualitative research methods. By methods of collecting interview data to respondents both owners, and employees of the company, documentation, observation and literature studies. Research data analysis uses SWOT analysis by calculating ifas (internal factors strategic analysis) and efas analysis (external factors strategic analysis) of the company. Based on the IFAS table position of Aufa Duta Wisata Tour & Travel, Ltd. on a score of 3.04 this signifies a strong internal position. Companies can make good use of their strengths and overcome weaknesses. And based on the EFAS table, the position of the company can respond to opportunities and threats in the company's market but less than optimally. In a growth strategy, the company must be able to take advantage of existing opportunities, and streamline costs and minimize costs to increase profits.
 
Publisher Multidiscipline International Conference
 
Date 2021-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/2498
 
Source Multidiscipline International Conference; Vol 1 No 1 (2021): 1st Proceeding Series; 604-611
 
Language eng
 
Relation https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/2498/1154