Record Details

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Toko Inti Tani Utama Sambi

Multidiscipline International Conference

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Toko Inti Tani Utama Sambi
 
Creator Ihza, Alvendho Mauliwarma Dewa
Shomad, Ruslan
 
Description Customer satisfaction is very important for business development. Inti Tani Utama Sambi Agricultural Store is one of the shops in the agricultural sector that has problems with poor service quality and too expensive prices. This makes the customer feel unsatisfied. This study uses quantitative techniques with descriptive analysis. The sampling technique used is accidental sampling using the Slovin formula. The number of samples from this study were 83 respondents who were customers at the Inti Tani Utama Sambi Agricultural Store. The data in this study were obtained through observation, interviews and questionnaires. From the analysis that has been done using SPSS for Windows 16.0, the results show that service quality has a partial effect on customer satisfaction, price has a partial effect on customer satisfaction, service quality and price have a simultaneous effect on customer satisfaction. This is evidenced by the results of R Square of 0.893 or 89.3% and the remaining 10.7% is influenced by other variables outside the study.
 
Publisher Universitas Islam Kadiri
 
Date 2022-01-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/2222
10.32503/jmk.v7i1.2222
 
Source JMK (Jurnal Manajemen dan Kewirausahaan); Vol 7 No 1 (2022): Januari; 59-69
2656-0771
2477-3166
10.32503/jmk.v7i1
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/2222/1454
 
Rights Copyright (c) 2022 (JMK) Jurnal Manajemen dan Kewirausahaan