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Dimensi Kualitas Pelayanan terhadap Kepuasan Konsumen

Jumat Pendidikan: Jurnal Pengabdian Masyarakat

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Field Value
 
Title Dimensi Kualitas Pelayanan terhadap Kepuasan Konsumen
 
Creator Sholehuddin, Sulton
Rahman, Fahrurrozi
 
Description This study aims to analyze and determine the effect of the dimensions of service quality simultaneously and partially on customer satisfaction Khai Khai Thai Tea Malang. The population numbered 310 customers and fulfilled the criteria of the research sample (accindental sampling). The research method uses a survey method with a quantitative research approach with a sample of 75 respondents, the analytical tool used is SPSS 20. This study concludes that there is a simultaneous influence of the dimensions of service quality dimensions on consumer satisfaction Khai Khai Thai Tea Malang. Partially the dimension of service quality dimensions, namely responsibility and empathy, influences, but not significantly to the variable of customer satisfaction, Khai Khai Thai Tea, the center of Malang City. While tangibles, reliability and assurance variables have a significant effect on the quality of Khai Khai Thai Tea services in Malang.
 
Publisher Universitas Islam Kadiri
 
Date 2020-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/1003
10.32503/jmk.v5i2.1003
 
Source JMK (Jurnal Manajemen dan Kewirausahaan); Vol 5 No 2 (2020): Mei; 94-106
2656-0771
2477-3166
10.32503/jmk.v5i2
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/1003/828
 
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