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STRATEGI KOMUNIKASI PUBLIK DALAM MENINGKATKAN CITRA SEKOLAH

Muróbbî: Jurnal Ilmu Pendidikan

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Title STRATEGI KOMUNIKASI PUBLIK DALAM MENINGKATKAN CITRA SEKOLAH
 
Creator Rosi, Fathor
Nu’man, Agus
Sandiko, Sandiko
Rozi, Fathor
 
Subject Public Communication
School Image
 
Description This study examines public communication strategies to improve the school's image so that people believe and are interested in sending their children to the institution. This study uses a descriptive qualitative approach. The type of research is a case study with the research location being at SMP Nurul Huda Peleyan Kapongan Situbondo. Data collection techniques were carried out by observation and in-depth interviews and then analyzed through the stages of data reduction, data presentation, and data verification. The results of the research obtained are that the implementation of public communication at SMP Nurul Huda Peleyan Kapongan Situbondo is carried out by preparing a layered strategy which is then realized by conducting internal and external communication (publication to the wider community through print media and social media). The implication is that the public relations of educational institutions must establish communication and cooperation with internal and external parties so that school publications can be realized optimally.
 
Publisher Fakultas Tarbiyah Institut Agama Islam Bani Fattah Jombang
 
Date 2022-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://www.jurnal.iaibafa.ac.id/index.php/murobbi/article/view/murobbimaret22_09
10.52431/murobbi.v6i1.847
 
Source Muróbbî: Jurnal Ilmu Pendidikan; Vol. 6 No. 1 (2022): Maret; 158-171
2580-6963
2579-4191
10.52431/murobbi.v6i1
 
Language eng
 
Relation http://www.jurnal.iaibafa.ac.id/index.php/murobbi/article/view/murobbimaret22_09/murobbimaret22_09
 
Rights Copyright (c) 2022 Fathor Rosi, Agus Nu’man, Sandiko Sandiko, Fathor Rozi
http://creativecommons.org/licenses/by-nc-sa/4.0