Record Details

Costumer Satisfaction On Wedding Organizer During The Covid-19 Pandemic (Adinata Wedding Organizer Case Study)

INCOME: Innovation of Economics and Management

View Archive Info
 
 
Field Value
 
Title Costumer Satisfaction On Wedding Organizer During The Covid-19 Pandemic (Adinata Wedding Organizer Case Study)
 
Creator Asaroh, Sefina Isna
Fahimah, Mar'atul
 
Description This study aims to determine the influence of people, process, and physical evidence on costumer satisfaction at adinata wedding organizers during the covid-19 pandemic. This type of research is associative research. with the form of research is a quantitative approach. the sampling technique used purposive sampling, the respondents of this study were contumers who used the services of a wedding organizer from March 12, 2020 to June 12, 2021 with a total sample of 40 respondents. Data collection techniques using the method of observation and questionnaires. The research instrument used in this study was a questionnaire (Questionnaire). The data analysis technique in this study uses multiple linear regression, partial T test and simultaneous F test, the data is processed using the SPSS 26 program. The results of this research show that there is no significant effect of people on costumer satisfaction, while process has a significant effect on customer satisfaction. and physical evidence has a significant influence on contumer icon satisfaction in choosing Adinata wedding organizer services during the covid-19 pandemic.
 
Publisher LPPM Universitas KH. A. Wahab Hasbullah
 
Date 2022-02-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1866
 
Source INCOME: Innovation of Economics and Management; Vol 1 No 3 (2022): February; 72-77
2797-0450
 
Language eng
 
Relation https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1866/1072
 
Rights Copyright (c) 2022 INCOME: Innovation of Economics and Management