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The Influence of Service Quality on Company Reputation

INCOME: Innovation of Economics and Management

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Field Value
 
Title The Influence of Service Quality on Company Reputation
 
Creator Arifin, Muhyiddin Zainul
Imanullah, Ridwan
 
Description Service quality is the key to success to be able to satisfy consumers because through good service then the company will give a good impression to consumers This type of research is quantitative, namely research methods based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing predetermined hypotheses. Based on the level of explanation (level of clarity), this study uses associative analysis. Data collection techniques using questionnaires and interviews. The respondents of this study were students of KH.A.Wahab Hasbullah University totaling 100 people. The result of this research is that there is a significant influence between service quality and company reputation. The results of the measurement of simple linear regression analysis of 0.863 are included in the strong/high correlation. While the value of r square is 0.745, which means that the service quality variable contributes 74.5% influence on the company's reputation.
 
Publisher LPPM Universitas KH. A. Wahab Hasbullah
 
Date 2021-07-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1720
 
Source INCOME: Innovation of Economics and Management; Vol 1 No 1 (2021): June; 22-25
2797-0450
 
Language eng
 
Relation https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1720/687
 
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