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Sustainability of Batik Sekar Jati Star Jombang Business in Building Creative Economy in The New Normal Era

INCOME: Innovation of Economics and Management

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Field Value
 
Title Sustainability of Batik Sekar Jati Star Jombang Business in Building Creative Economy in The New Normal Era
 
Creator Ismail, Ahmad Nur
Azzahro, Shufyani
Fadhli, Khotim
Rahmatika, Arivatu Ni’mati
 
Description This research aims to find out productivity, marketing, increased competitiveness, and improvement of creating economic development in the new normal era in Batik Sekar Jati Star Jombang. This study uses a qualitative approach with qualitative descriptive research type. Data collection techniques in this study use observations, interviews, documentation. The results of the study showed that the speed in building economist creativity in the new normal era in batik Sekar jati star Jombang business is: first, productivity using output (output) and input (input) by predicting from the previous months. Second, marketing uses strategies that are only sold in the market, WhatsApp, and COD media. Third, increase competitiveness using good means of facilitating and allowing buyers to see the process of making them.
 
Publisher LPPM Universitas KH. A. Wahab Hasbullah
 
Date 2021-06-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1374
 
Source INCOME: Innovation of Economics and Management; Vol 1 No 1 (2021): June; 1-4
2797-0450
 
Language eng
 
Relation https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1374/663
 
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