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PENGARUH CELEBRITY ENDORSES, PERSEPSI HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JILBAB

iqtishadEQUITY

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Title PENGARUH CELEBRITY ENDORSES, PERSEPSI HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JILBAB
 
Creator SM, Fitaloka
Ekasari, Ratna
Arif, Donny
 
Subject Celebrity Endorses , Persepsi Harga, Promosi, Kualitas Produk, Keputusan Pembelian
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Description Business is one of the economic pillars in today's life. The current phenomenon that is attractive among women is the hijab. Store Kinara Jilbab Taman-Sidoarjo is one of the Muslim hijab shops that pay attention to conformity between product quality and price offered to consumers.Based on the results of this study variable celebrity endorses has a t value of 2.740> t table, t value of price perception 2.592> t table, t value promotion 4,338> t table, these three variables indicate that each each has a significant influence on purchasing decisions headscarves, while the value of t product quality is 1,223
 
Publisher FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF
 
Contributor —
 
Date 2020-01-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.umaha.ac.id/index.php/iqtisad/article/view/345
 
Source iqtishadEQUITY; Vol 1, No 1 (2018): Desember 2018
2622-6367
 
Language eng
 
Relation https://e-journal.umaha.ac.id/index.php/iqtisad/article/view/345/238
 
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