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Negotiating City Identity through Creative Economy

JSW (Jurnal Sosiologi Walisongo)

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Field Value
 
Title Negotiating City Identity through Creative Economy
 
Creator Ayu, Aulia Suminar
Dwihantoro, Prihatin
Pradhana, Ghozian Aulia
 
Subject urban sociology
city branding; clustering; creative economy sub-sectors; stakeholder engagement; symbolic interactionism
 
Description Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. the purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. Visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. Bit it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020.
 
Publisher Fakultas Ilmu Sosial dan Ilmu Politik UIN Walisongo Semarang
 
Contributor —
 
Date 2021-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JSW/article/view/7281
10.21580/jsw.2021.5.2.7281
 
Source JSW (Jurnal Sosiologi Walisongo); Vol 5, No 2 (2021); 155-172
2503-3182
2503-3166
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JSW/article/view/7281/pdf
 
Rights Copyright (c) 2021 JSW (Jurnal Sosiologi Walisongo)
https://creativecommons.org/licenses/by-sa/4.0