Record Details

Smart Digital Content Marketing, Strategi Membidik Konsumen Millennial Indonesia

DINAMIKA : Jurnal Kajian Pendidikan dan Keislaman

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Field Value
 
Title Smart Digital Content Marketing, Strategi Membidik Konsumen Millennial Indonesia
 
Creator Hayu, Rina Suthia
 
Description Millennials in Indonesia currently have the largest market share, but there are not many studies that discuss marketing in millennials in Indonesia, especially marketing in business units that market their products to end consumers (B2C-business to consumer). Judging from the current phenomenon, namely 1) The rise of growth and competition from both foreign and local online retailers competing in Indonesia. 2) Increasingly developing software and hardware technology in digital marketing which gave birth to marketing innovations. 3) Large millennial role in digital marketing, because now they are a generation that understands technology, grows in the world of social media, grew up in a culture of expression, is aware of the attachment to technological change and able to learn through online interaction, has encouraged researchers to research conceptual by creating renewal in the variable attributes of Digital Content Marketing. This study uses observations of phenomena and literature review of previous research so as to produce a new formula namely Smart Digital Content Marketing that is comprehensive based on the suitability of the characteristics of the Indonesian millennials. This study is expected to benefit Indonesian online businesses and provide opportunities for future researchers to conduct surveys and statistical tests.
 
Publisher Universitas Islam Kadiri
 
Date 2019-01-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/362
10.32503/jmk.v4i1.362
 
Source JMK (Jurnal Manajemen dan Kewirausahaan); Vol 4 No 1 (2019): Januari; 61-69
2656-0771
2477-3166
10.32503/jmk.v4i1
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/362/301
 
Rights Copyright (c) 2019 JMK (Jurnal Manajemen dan Kewirausahaan)