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ANALISIS PENGARUH CUSTOMER FOCUSED SERVICE TERHADAP MINAT NASABAH PADA PRODUK BERJANGKA

DINAMIKA : Jurnal Kajian Pendidikan dan Keislaman

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Title ANALISIS PENGARUH CUSTOMER FOCUSED SERVICE TERHADAP MINAT NASABAH PADA PRODUK BERJANGKA
 
Creator Dwiyanti, Elgita Arum
Azizah, Siti Nur
 
Description Customer focused service is a strategy implemented by the company in order to serve customers as well as possible. The shape of this strategy measured by the quality of service provided by the company to customers. The factors that determine the level of success and quality of the company is the ability of the company in providing services to customers. This study was conducted to determine the effect of service quality on customer interest in product futures at Bank Muamalat Indonesia KCU Pondok Indah. The independent variable in this research is service quality which consist of tangible, reliability, responsiveness, assurance, empathy and compliance, while the dependent variable is customer interest. The sampling technique using simple random sampling. Data collection using questionnaires with a total sample of 70 respondents who visited customer service at Bank Muamalat Indonesia KCU Pondok Indah. Data analysis used descriptive analysis and multiple linear regression analysis. The results of this study indicate that simultaneously the quality of service has a significant effect on customer interest in the futures product at Bank Muamalat Idonesia KCU Pondok Indah. Partial result shows that variable of reliability, responsiveness, empathy and compliance have significant influence to interest, while tangible and assurance variable have no significant effect to customer interest in product of futures at Bank Muamalat Idonesia KCU Pondok Indah.Keyword: Customer focused service, service quality, customer interest, product fitures
 
Publisher Universitas KH. A. Wahab Hasbullah Tambakberas Jombang
 
Date 2018-09-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.unwaha.ac.id/index.php/dinamika/article/view/226
10.32764/dinamika.v3i1.226
 
Source DINAMIKA : Jurnal Kajian Pendidikan dan Keislaman; Vol 3 No 1 (2018): Dinamika Unwaha; 97-140
2548-6896
2597-4858
10.32764/dinamika.v3i1
 
Language eng
 
Relation https://ejournal.unwaha.ac.id/index.php/dinamika/article/view/226/192
 
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http://creativecommons.org/licenses/by-nc-sa/4.0