Record Details

Islamic Education Marketing Discourse From Maslahah Perspective

Nadwa: Jurnal Pendidikan Islam

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Field Value
 
Title Islamic Education Marketing Discourse From Maslahah Perspective
 
Creator Sholikah, Sholikah
Syukur, Fatah
Junaedi, Mahfud
 
Subject marketing, marketing mix, education, maslahah
 
Description The marketing paradigm has undergone a change from the rational level to the emotional level, and finally, the shift in the spiritual level. Such discourse results in different marketing strategies, especially the marketing applied by both profit and non-profit organizations. Educational institutions, including non-profit organizations, must have a marketing strategy following the spiritual level shift. One spiritual aspect in the marketing of Islamic education is the level of maslahah (utility) applied to all marketing activities. The purpose of this study is to examine educational marketing from a maslahah perspective. This writing is library research with a qualitative descriptive approach—data sources in the form of references related to the study topic. Data analysis was carried out qualitatively, including data reduction, data presentation, and concluding. The results showed that the maslahah of Islamic education customers was the main objective of all Islamic education marketing activities.
 
Publisher FITK UIN Walisongo
 
Contributor —
 
Date 2021-04-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
—
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/Nadwa/article/view/7375
10.21580/nw.2020.14.2.7375
 
Source Nadwa: Jurnal Pendidikan Islam; Vol 14, No 2 (2020); 305-344
2502-8057
1979-1739
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/Nadwa/article/view/7375/pdf
 
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http://creativecommons.org/licenses/by-sa/4.0