Record Details

MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING

Walisongo: Jurnal Penelitian Sosial Keagamaan

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Field Value
 
Title MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING
 
Creator Yulianto, Arief
 
Subject —
atribut produk; kualitas pelayanan; reputasi; kepuasan; komitmen; loyalitas nasabah
—
 
Description Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketing, reputation, satisfaction, affective commitment, continuous commitment and customer loyalty can be accepted as the decisive variables in deciding the good marketing relation­ship between shariah bank and customers.
 
Publisher LP2M - Universitas Islam Negeri (UIN) Walisongo
 
Contributor —
 
Date 2011-06-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/walisongo/article/view/218
10.21580/ws.19.1.218
 
Source Walisongo: Jurnal Penelitian Sosial Keagamaan; Vol 19, No 1 (2011): Ekonomi Islam; 197-230
2461-064X
0852-7172
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/walisongo/article/view/218/199
 
Rights Copyright (c) 2011 Arief Yulianto
http://creativecommons.org/licenses/by-sa/4.0