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THE ROLE OF E-COMMERCE, MARKETING AND PRODUCT QUALITY ON THE PURCHASE OF COMPUTER COMPONENT PC PARTS:

JURNAL ILMU EKONOMI AL-ANWAR

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Title THE ROLE OF E-COMMERCE, MARKETING AND PRODUCT QUALITY ON THE PURCHASE OF COMPUTER COMPONENT PC PARTS:
PERAN E-COMMERCE, MARKETING DAN KUALITAS PRODUK TERHADAP PEMBELIAN COMPUTER COMPONENT PC PARTS:
 
Creator Mujib, Abdul
Wahyudi, Mokhamad
-, Purwoko
 
Subject e-commerce, quality, marketing and purchasing decisions
e-commerce, kualitas, marketing dan keputusan pembelian
 
Description The level of ease of access, the support of service or product providers and the quality offered have a very important contribution for consumers or customers to be able to meet their needs in terms of purchasing a product. The study carried out aims to conduct direct exploration in the field to test the causality of e-Commerce, marketing mix, and product quality on purchasing ability.Consumers who use personal computers (PCs) are the main focus of the object under study, with the unit of analysis being consumers or customers of TMF Mojokerto outlets. The t-test and F-test are appropriate statistical analysis tools in proving the hypothesis for the causal relationship between the variables studied.The research findings indicate that empirically the ease of access through electronic commerce is proven to have a positive influence in increasing purchases. This is also accompanied by good marketing support and quality products. So, the three variables move in the same direction in increasing purchases of computer component PC parts at TMF outlets
Tingkat kemudahan akses, dukungan penyedia jasa atau produk serta kualitas yang ditawarkan memiliki kontribusi yang sangat penting bagi konsumen atau pelanggan agar bisa memenuhi kebutuhannya dalam hal pembelian suatu produk. Studi yang dilaksanakan bertujuan  melakukan eksplorasi secara langsung di lapangan untuk menguji kausalitas e-Commerce, marketing mix, dan kualitas produk terhadap kemampuan capaian pembelian.
         Konsumen pengguna personal computer (PC) menjadi fokus utama obyek yang diteliti, dengan unit analisis para konsumen atau pelanggan gerai TMF Mojokerto. Pengujian t test dan F test menjadi alat analisis statistik yang tepat dalam pembuktian hipotesis untuk hubungan kausalitas antar variabel yang diteliti.
            Temuan penelitian mengindikasikan secara empiris kemudahan akses melalui electronic commerce terbukti memberikan pengaruh positif dalam meningkatkan pembelian. Hal ini diiringi pula dengan dukungan marketing yang baik serta produk yang berkualitas. Jadi, ketiga variabel bergerak searah dalam peningkatan pembelian computer component PC parts di gerai TMF
 
Publisher LPPM STIE AL ANWAR MOJOKERTO
 
Date 2021-10-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Identifier http://ejournal.stie-alanwar.ac.id/index.php/jaa/article/view/84
 
Source JURNAL ILMU EKONOMI AL-ANWAR; Vol. 11 No. 2 (2021): Oktober 2021; 35-44
JURNAL ILMU EKONOMI AL-ANWAR; Vol 11 No 2 (2021): Oktober 2021; 35-44
2620-8407
1907-8811
 
Rights Hak Cipta (c) 2021 Abdul Mujib
https://creativecommons.org/licenses/by-sa/4.0