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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL LOMBOK RAYA MATARAM

JURNAL ILMU EKONOMI AL-ANWAR

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Title PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL LOMBOK RAYA MATARAM
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL LOMBOK RAYA MATARAM
 
Creator Hidayat , Rachmad
 
Subject promotion mix, decision to stay
promotion mix, decision to stay
 
Description Promotion activities of a company is found using a combination of elements (promotional tools) or known to the promotion mix. To influence consumer decisions, the company must know how big the influence of each promotion is done. The research aims to study the influence of promotional mix to the decision to stay at the Lombok Raya Mataram Hotel. With the promotion mix strategy consisting of advertising, personal selling and sales promotions conducted by the Lombok Raya Mataram Hotel was making a positive impact to consumers in influencing the decision to stay at Lombok Raya Mataram Hotel. Contributions given promotion mix (advertising, personal selling, and sales promotion) against the decision to stay at the Lombok Raya Mataram Hotel very big. Sales promotion is the dominant factor influencing consumers to stay at the Lombok Raya Mataram Hotel.
Promotion activities of a company is found using a combination of elements (promotional tools) or known to the promotion mix. To influence consumer decisions, the company must know how big the influence of each promotion is done. The research aims to study the influence of promotional mix to the decision to stay at the Lombok Raya Mataram Hotel. With the promotion mix strategy consisting of advertising, personal selling and sales promotions conducted by the Lombok Raya Mataram Hotel was making a positive impact to consumers in influencing the decision to stay at Lombok Raya Mataram Hotel. Contributions given promotion mix (advertising, personal selling, and sales promotion) against the decision to stay at the Lombok Raya Mataram Hotel very big. Sales promotion is the dominant factor influencing consumers to stay at the Lombok Raya Mataram Hotel.
 
Publisher LPPM STIE AL ANWAR MOJOKERTO
 
Date 2012-03-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier http://ejournal.stie-alanwar.ac.id/index.php/jaa/article/view/17
 
Source JURNAL ILMU EKONOMI AL-ANWAR; Vol. 2 No. 1 (2012): Maret 2012; 7-12
JURNAL ILMU EKONOMI AL-ANWAR; Vol 2 No 1 (2012): Maret 2012; 7-12
2620-8407
1907-8811
 
Language eng
 
Relation http://ejournal.stie-alanwar.ac.id/index.php/jaa/article/view/17/16
 
Rights Hak Cipta (c) 2012 JURNAL ILMU EKONOMI AL-ANWAR