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ANALISIS LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA JASA PERAWATAN KECANTIKAN KULIT “NATASHA SKIN CARE” SIDOARJO

JURNAL ILMU EKONOMI AL-ANWAR

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Title ANALISIS LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA JASA PERAWATAN KECANTIKAN KULIT “NATASHA SKIN CARE” SIDOARJO
ANALISIS LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA JASA PERAWATAN KECANTIKAN KULIT “NATASHA SKIN CARE” SIDOARJO
 
Creator Suroso, Imam
 
Subject responsiveness, reability, assurance, empathy, tangibles, satisfaction, and loyalty.
responsiveness, reability, assurance, empathy, tangibles, satisfaction, and loyalty.
 
Description This study is titled Analysis of Customer Loyalty with satisfaction as intervening variable in Beauty ServicesSkin "Natasha Skin Care" Sidoarjo will explain how much influence the variable quality of serviceresponsiveness, reliability, assurance, empathy, physical evidence and have a role in creating customersatisfaction . But overall, customer satisfaction variables have a role in creating customer loyalty. The method isa method of analysis used Path Analysis and using AMOS analysis. Based on the research results can beconcluded that not all service quality variables proved significant. Effect on customer satisfaction, there are twovariables are not significant is the variable responsiveness and variable physical evidence. Influence on loyalty,not all variables proved significant service quality. Influence on customer loyalty, there are two variables are notsignificant variables reliability and variable assurance.
This study is titled Analysis of Customer Loyalty with satisfaction as intervening variable in Beauty ServicesSkin "Natasha Skin Care" Sidoarjo will explain how much influence the variable quality of serviceresponsiveness, reliability, assurance, empathy, physical evidence and have a role in creating customersatisfaction . But overall, customer satisfaction variables have a role in creating customer loyalty. The method isa method of analysis used Path Analysis and using AMOS analysis. Based on the research results can beconcluded that not all service quality variables proved significant. Effect on customer satisfaction, there are twovariables are not significant is the variable responsiveness and variable physical evidence. Influence on loyalty,not all variables proved significant service quality. Influence on customer loyalty, there are two variables are notsignificant variables reliability and variable assurance.
 
Publisher LPPM STIE AL ANWAR MOJOKERTO
 
Date 2012-06-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier http://ejournal.stie-alanwar.ac.id/index.php/jaa/article/view/16
 
Source JURNAL ILMU EKONOMI AL-ANWAR; Vol. 2 No. 1 (2012): Maret 2012; 1-6
JURNAL ILMU EKONOMI AL-ANWAR; Vol 2 No 1 (2012): Maret 2012; 1-6
2620-8407
1907-8811
 
Language eng
 
Relation http://ejournal.stie-alanwar.ac.id/index.php/jaa/article/view/16/15
 
Rights Hak Cipta (c) 2012 JURNAL ILMU EKONOMI AL-ANWAR