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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE DI KSPPS BMT NU JAWA TIMUR CABANG PAKONG

REVENUE Jurnal Ekonomi Pembangunan dan Ekonomi Syari'ah

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Title PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE DI KSPPS BMT NU JAWA TIMUR CABANG PAKONG
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE DI KSPPS BMT NU JAWA TIMUR CABANG PAKONG
 
Creator Qurratul Aini
Farid Firmansyah
Fahrurrozi
 
Subject Corporate Social Responsibility
Corporate Image
Corporate Social Responsibility
Corporate Image
 
Description Corporate Social Responsibility can be used as a new marketing tool for companies if it is carried out sustainably. This study uses a quantitative approach with simple linear regression analysis techniques. The type in this research is primary data obtained through questionnaires. The respondents are customers from KSPP BMT NU Pakong Branch.
The results showed that there was an effect of the application of Corporate Social Responsibility on Corporate Image at KSPP BMT NU Pakong Branch. 05, as well as a positive beta coefficient. From the results of the coefficient of determination (R2) using SPSS (Statistical for The Social Sciences) version 24, by looking at the R square of 0.419. This means that 41.9% of Corporate Image is explained through Corporate Social Responsibility at KSPP BMT NU Pakong Branch. From the simple linear regression equation (Y = a + bX), namely Y = 6.222 + 0.536X, where the value of the constant (a) Corporate Image is 6.222 shows that if the Corporate Social Responsibility variable is equal to zero (not considered), the Corporate Image is 6.222. unit and b = 0.536, it means that the coefficient of the Corporate Image variable is positive (0.536) indicating that if the Corporate Social Responsibility increases by 1 unit, the Corporate Image score will increase by 0.536 units.
Corporate Sosial Responsibility dapat di gunakan sebagai alat marketing baru bagi perusahaan bila itu di laksanakan berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier sedehana. Jenis dalam penelitian ini adalah data primer yang diperoleh melalui kuisioner. Respondennya adalah nasabah dari KSPP BMT NU Cabang Pakong.
Dari hasil penelitian menunjukkan bahwa terdapat pengaruh penerapan Corporate Sosial Responsibilty terhadap Corporate Image di KSPP BMT NU Cabang Pakong Hal tersebut dapat dinyatakan berdasarkan hasil uji-t  menghasilkan nilai koefisien korelasi t hitung = 9,749> t tabel = 1,660 dengan taraf signifikan sisebesar 0,000 < 0,05, serta nilai koefisien beta yang bernilai positif. Dari hasil koefisien determinasi (R2) dengan menggunakan SPSS (Statistical for The Social Sciences) versi24, dengan melihat perolehan R square sebesar 0,419. Artinya 41,9% Corporate Image dijelaskan melalui Corporate Sosial Responsibilty di KSPP BMT NU Cabang Pakong. Dari persamaan regresi linier sederhana (Y = a+ bX) yaitu Y = 6,222 + 0,536X, dimana nilai konstanta (a) Corporate Image sebesar 6,222 menunjukkan bahwa jika variable Corporate Sosial Responsibilty sama dengan nol (tidak dipertimbangkan), maka Corporate Image adalah sebesar 6,222 satuan dan b = 0,536, dapat diartikan bahwa besarnya koefisien variabel Corporate Image bertanda positif (0,536) mengindikasikan bahwa jika Corporate Sosial Responsibilty naik 1 satuan, maka skor Corporate Image akan naik sebesar 0,536 satuan.
 
Publisher STIE Bakti Bangsa Pamekasan
 
Date 2021-05-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.stieba.ac.id/index.php/revenue/article/view/34
 
Source REVENUE Jurnal Ekonomi Pembangunan dan Ekonomi Syari'ah; Vol. 4 No. 01 (2021): REVENUE: Jurnal Ekonomi Pembangunan dan Ekonomi Syari'ah; 28-40
REVENUE Jurnal Ekonomi Pembangunan dan Ekonomi Syari'ah; Vol 4 No 01 (2021): REVENUE: Jurnal Ekonomi Pembangunan dan Ekonomi Syari'ah; 28-40
2620-7826
 
Language ind
 
Relation https://ejournal.stieba.ac.id/index.php/revenue/article/view/34/22
 
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