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BELANJA ONLINE SEBAGAI BAGIAN GAYA HIDUP MAHASISWA

Mukammil : Jurnal Kajian Keislaman

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Title BELANJA ONLINE SEBAGAI BAGIAN GAYA HIDUP MAHASISWA
 
Creator Suwaibatul Aslamiyah, Ely
 
Subject motives , online shop, lifestyle
 
Description There are two issues to be examined in this study, namely: (1) How the motives of online shop user students, (2) How online shopping is part of a student's lifestyle. To uncover the problem thoroughly and in depth, in this study used descriptive methods that are useful to provide facts and data about consumer behavior and lifestyle of online shop user students, then the data is critically analyzed with Adorno lifestyle theory, so that in-depth analysis is obtained about the motives of students and the way of life of online shop user students at the Da'wah Faculty IAI Uluwiyah Mojokerto. From the results of this study note that (1) Online shopping motives among students include among others friends, wanting to always update the latest items, better image appearance, cheaper, looking for profit, saving time (2) while the lifestyle of hedonist students at show the style of clothing that constructs a slang self-image in the campus environment. Starting from this research, some suggestions that can be proposed are (1) so as not to do everything in an excessive manner, and to pay attention to other needs that are more important (2) it is better for students to understand more deeply the functions and online shop uses. So that you can use the online shop better and wisely.
 
 
Publisher Mukammil : Jurnal Kajian Keislaman
 
Date 2020-06-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.alkhoziny.ac.id/index.php/mukammil/article/view/63
 
Source Mukammil : Jurnal Kajian Keislaman; Vol 3 No 1 (2020): Maret ; 35-51
2620-5122
 
Language eng
 
Relation https://ejournal.alkhoziny.ac.id/index.php/mukammil/article/view/63/53
 
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