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EFEKTIVITAS LAYANAN WEEKEND BANKING SYARIAH

Mukammil : Jurnal Kajian Keislaman

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Field Value
 
Title EFEKTIVITAS LAYANAN WEEKEND BANKING SYARIAH
 
Creator Nur'aini, Umul
 
Subject Effectiveness, weekend banking, bank location factors, company reputation, product factors, service factors, religious factors, customer preference
 
Description This study aims to examine the effect of bank location, company reputation, products, services and effectiveness of Sharia Weekend Banking Services (Study of Customer Preferences on Sharia Weekend Banking Services at BRI Syariah Office Wholesale Cash Office Surabaya). This research was conducted at the Cash Office of the Turi Market Wholesale Center in Surabaya. The approach of this research is quantitative. In this study using a sample of 95 people, but in the questionnaire distributed only 62 people. Because the method used is PLS analysis with smartPLS 3 software that does not require many samples.
From the results of the study, the value of t 2,030 shows that bank location factors influence customer preferences in choosing weekend banking services. The company's good name factor influences customer preferences in choosing weekend banking services with a value of t 2,215. Likewise with product factors influencing customer preferences in choosing weekend banking services with a value of 3,289, service factors influence customer preferences in choosing weekend banking services at t 3,503. Sharia weekend banking services at BRI syariah Syariah, Kas Turi Surabaya Wholesale Center Cash Office have not been effective compared to BCA services, because BCA has used CDM / ATM
 
Publisher Mukammil : Jurnal Kajian Keislaman
 
Date 2020-04-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.alkhoziny.ac.id/index.php/mukammil/article/view/53
 
Source Mukammil : Jurnal Kajian Keislaman; Vol 1 No 2 (2018): September; 196-218
2620-5122
 
Language eng
 
Relation https://ejournal.alkhoziny.ac.id/index.php/mukammil/article/view/53/44
 
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