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Strategi Pemasaran Tepat Sasaran: Suatu Upaya Peningkatan Jumlah Anggota BMT (Studi Kasus Di Kabupaten Nganjuk)

JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi

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Title Strategi Pemasaran Tepat Sasaran: Suatu Upaya Peningkatan Jumlah Anggota BMT (Studi Kasus Di Kabupaten Nganjuk)
 
Creator Solihin, Solihin
 
Description The rapid economic activity of sharia-based societies makes the presence of independent regulation a necessity. Sharia banks and BPRS are subject to Bank Indonesia regulations. Whereas Microfinance Institutions (MFIs) in the form of BMTs until now there are no independent regulations and the reality is legal entity cooperatives that are subject to cooperative regulations (Law No. 17 of 2012) and specifically regulated in the Decree of the Minister of Cooperatives and UKMRI No. 91 / Kep / M / KUKM / IX / 2004. BMT in Nganjuk Regency in an effort to increase the number of its members to implement the right Targeted Financing Product Marketing Strategy means that the products offered by BMT in the form of fund raising and financing are products that are really in demand by members and prospective members (on request) so that in turn increase the number of members. Because BMT is a sharia-based MFI that is inseparable from the supervision of a Sharia Supervisory Bank that must comply with and comply with the regulations issued by the MUI's Fatwa Supervisory Board.
 
Publisher LP2M STAI Miftahul 'Ula Nganjuk
 
Date 2019-05-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.staimnglawak.ac.id/index.php/lentera/article/view/103
 
Source JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi; Vol 17 No 2 (2018): September 2018; 191-199
2540-7767
1693-6922
 
Language eng
 
Relation https://ejournal.staimnglawak.ac.id/index.php/lentera/article/view/103/63
 
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