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DIVERSIFIKASI PRODUK PENDEKATAN ISLAMIC ETHIC DALAM MENINGKATKAN OMSET BISNIS RETAIL

CENDEKIA: Jurnal Studi Keislaman

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Title DIVERSIFIKASI PRODUK PENDEKATAN ISLAMIC ETHIC DALAM MENINGKATKAN OMSET BISNIS RETAIL
 
Creator Aris Saputra, Taufik
Kunaifi, Aang
Azizah, Siti
 
Subject Diversification
Islamic ethics
Pandemic
Personal spiritual
 
Description This article aims to determine the motivating based on  Islamic business ethics in anticipation of external changes, then obtaining empirical data regarding forms of product diversification that are relevant and effective in an effort to maintain and increase turnover in the retail business. In order to obtain accurate information and data, apart from reviewing the literature on Islamic law sources, related research articles, as well as information from primary sources from retail business actors. Thus, comprehensive data will be obtained to be analyzed as material to obtain accurate conclusions. Based on the data and the results of qualitative data analysis in this study, it was found that the motivation of Islamic business ethics is very strong to be the basis for making changes or in the form of diversification. Economically and managerial, concentric diversification is considered the most applicable to be done, although to measure the level of effectiveness it takes a relatively long time. Through the discussion and conclusions in this article, it is hoped that readers and retail business people in particular can find the right solution in facing intense competition and changes in external conditions such as pandemics and economic crises. For the next researcher, a quantitative test can be carried out regarding the influence of motivation and concentration diversification in increasing retail business turnover.
 
Publisher Sekolah Tinggi Agama Islam Hasan Jufri Bawean
 
Date 2021-06-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.staiha.ac.id/index.php/cendekia/article/view/116
 
Source CENDEKIA: Jurnal Studi Keislaman; Vol. 7 No. 1 (2021): JUNI 2021; 1-16
2579-5503
2443-2741
10.37348/cendekia.v7i1
 
Language eng
 
Relation https://ejurnal.staiha.ac.id/index.php/cendekia/article/view/116/111
 
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