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UTILITAS DALAM PERILAKU KONSUMEN PERSPEKTIF NILAI KEISLAMAN

CENDEKIA: Jurnal Studi Keislaman

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Field Value
 
Title UTILITAS DALAM PERILAKU KONSUMEN PERSPEKTIF NILAI KEISLAMAN
 
Creator Barakah, Ainun
 
Subject Utilities
Consumer Behavior
Islamic Values
 
Description Humans are social creatures that consist of two elements, namely self (lust) and soul (spirit), the first element is closely related to the physical while the second is related to mental / spiritual meaning. To measure the level of satisfaction as a consumer, three approaches were taken, namely utility approach, indefer curve approach and attribute approach. This paper will discuss consumer satisfaction using the total utility approach by comparing physical and non-physical satisfaction. The method used is descriptive qualitative, with data sources (library research), namely literature review sourced from several related literature, both from articles or classic books (turats).
 
Publisher Sekolah Tinggi Agama Islam Hasan Jufri Bawean
 
Date 2020-09-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.staiha.ac.id/index.php/cendekia/article/view/60
10.37348/cendekia.v4i2.60
 
Source CENDEKIA: Jurnal Studi Keislaman; Vol. 4 No. 2 (2018): DESEMBER 2018; 233-239
2579-5503
2443-2741
10.37348/cendekia.v4i2
 
Language eng
 
Relation https://ejurnal.staiha.ac.id/index.php/cendekia/article/view/60/60
 
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