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Analisis faktor-faktor yang berpengaruh terhadap minat penggunaan e-commerce: Studi kasus di Shopee Indonesia

Teknologi: Jurnal Ilmiah Sistem Informasi

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Title Analisis faktor-faktor yang berpengaruh terhadap minat penggunaan e-commerce: Studi kasus di Shopee Indonesia
 
Creator Kurniawan, Ricky Andi
Chendra, Mikhael
Kelvin, Kelvin
Anderson, Kevin
Yudianto, Wahyu
 
Description The purpose of this study is to analyze the effect of perceived usefulness, perceived ease of use, risk, trust, and attitud e toward using on interest in using the Shopee application. The types that we use for research are qualitative and quantitative. This research was conducted with a number of respondents as many as 168 respondents. The sampling technique used was the cluster & stratified, dispropotional, random sampling technique. Hypothesis testing using multiple linear regression. The results showed that trust in conducting transactions and behavior in transactions can affect the interest in using the Shopee application in Batam city and other factors do not affect people's decisions in the city of Batam. The test results of the coefficient of determination on the adjusted R2 value show a value of 0.56 which means the independent variables in the study show a value of 56% and the other 44% is explained by the outside variables. This research can be a reference for readers in determining how to attract users to use or transact at Shopee in the city of Batam.
 
Publisher Universitas Pesantren Tinggi Darul 'Ulum (Unipdu) Jombang
 
Contributor Universitas Internasional Batam
 
Date 2021-06-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.unipdu.ac.id/index.php/teknologi/article/view/2408
10.26594/teknologi.v11i2.2408
 
Source Teknologi: Jurnal Ilmiah Sistem Informasi; Vol 11, No 2 (2021): July; 84-92
TEKNOLOGI: Jurnal Ilmiah Sistem Informasi; Vol 11, No 2 (2021): July; 84-92
2527-3671
2087-8893
 
Language eng
 
Relation https://journal.unipdu.ac.id/index.php/teknologi/article/view/2408/1258
 
Rights Copyright (c) 2021 Ricky Andi Kurniawan, Mikhael Chendra, Kelvin, Kevin Anderson, Wahyu Yudianto
http://creativecommons.org/licenses/by-nc-sa/4.0