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Analisis Posisi Strategis Usaha Kecil Dan Menengah (UKM) Shuttlecock

Prosiding Seminas

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Title Analisis Posisi Strategis Usaha Kecil Dan Menengah (UKM) Shuttlecock
 
Creator yunanto, ary
 
Description ABSTRAK Kajian ini bertujuan untuk menentukan posisi strategis usaha shuttlecock di Kota Tegal. Responden pada penelitian ini adalah para pengusaha shutlecock di Kota Tegal..Untuk menentukan posisi strategis digunakan General Electrics (GE) analisis. Hasil penelitian menunjukan bahwa posisi strategis usaha shuttlecock adalah memiliki daya tarik menengah dan kekuatan persaingan rata-rata, sehingga strategi pengembangan yang cocok adalah melakukan identifikasi segmen pertumbuhan, melakukan spesialisasi dan melakukan investasi secara selektif. Kata kunci: Shuttlecock, Analisis SWOT, Analisis General Electric (GE) ABSTRACT This study aims to determine strategy position of shuttlecock business in Tegal Respondents in this research are entrepreneuh of shutlecock in Tegal. To determine General determine strategy position of shuttlecock business in Tegal was uses Electrics (GE) analysis. Research show that strategy position of shuttlecock business in Tegal acquired a strategic position information shuttlecock business is having a mid-appeal and the average strength of competition, so that a suitable development strategy is to identify growth segments, to specialize and invest selectively. Keywords: shuttlecock, SWOT Analysis, Analysis of General Electric (GE)
 
Publisher Unipdu Jombang
 
Contributor —
 
Date 2012-03-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier https://journal.unipdu.ac.id/index.php/seminas/article/view/29
 
Source Prosiding Seminas Competitive Advantage; Vol 1, No 1 (2011): Seminas Competitive Advantage I
Prosiding Seminas; Vol 1, No 1 (2011): Seminas Competitive Advantage I
 
Language eng
 
Relation https://journal.unipdu.ac.id/index.php/seminas/article/view/29/30