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ANALISIS PEMASARAN IKAN UNTUK MENINGKATKAN PENDAPATAN NELAYAN DI KABUPATEN PACITAN DALAM PERSPEKTIF EKONOMI SYARIAH

AL-IQTISHADY : Jurnal ekonomi syariah

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Title ANALISIS PEMASARAN IKAN UNTUK MENINGKATKAN PENDAPATAN NELAYAN DI KABUPATEN PACITAN DALAM PERSPEKTIF EKONOMI SYARIAH
 
Creator Nugraha, Jefri Putri
Eko Setyanto, Anang Wahyu
 
Subject —
Marketing, Fishermen, Sharia Economics
 
Description This study aims to: (1) Identify internal and external conditions in carrying out fish marketing activities in Pacitan Regency, (2) Marketing distribution channels taken by fishermen in Pacitan Regency, (3) Review of Islamic economic perspectives on fish marketing carried out by fishermen. in Pacitan Regency. This research is a type of field research with qualitative methods. Data collection techniques through observation, distribution of questionnaires (questionnaires), interviews, and documentation. The results showed that: (1) Internal factors include; a. Strengths, namely, the ability of fishery production which is quite large, the abundance of marine and fishery resources, and the strategic location of the area; b. weaknesses, namely, uncertain catch production, unstable prices, non-functioning fish auction institutions, and weak marketing knowledge. Meanwhile, external factors include: a. Opportunities are the production of varied catches, a large marketing area, and the quality of fresh catch. b. Threats are the production of perishable catches, unilateral pricing, public knowledge of low prices, and minimal technological developments in marketing. (2) The fish marketing distribution channels used by fishermen in Pacitan Regency are: a. Fishermen market directly to consumers; b. Fishermen market directly to collecting traders; c. Fishermen market directly to retailers and then distribute them to final consumers. (3) From an Sharia economic perspective, the marketing of fish that occurs in Pacitan Regency in marketing activities must be based on Islamic values related to the quality and existence of goods, fixing the price of goods, the place of distribution of goods, and the promotion of goods which avoid the presence of salt elements. Ikhtikar, dzolim and elements of usury in marketing activities.
 
Publisher AL-IQTISHADY : Jurnal ekonomi syariah
 
Contributor —
 
Date 2021-02-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://ejournal.stainupacitan.ac.id/index.php/Al-Iqtishady/article/view/130
 
Source AL-IQTISHADY : Jurnal ekonomi syariah; Vol 2, No 1 (2021): AL-IQTISHADY : Jurnal ekonomi syariah; 40-54
 
Language eng
 
Relation https://ejournal.stainupacitan.ac.id/index.php/Al-Iqtishady/article/view/130/pdf
https://ejournal.stainupacitan.ac.id/index.php/Al-Iqtishady/article/downloadSuppFile/130/95
 
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Rights Copyright (c) 2021 AL-IQTISHADY : Jurnal ekonomi syariah
https://creativecommons.org/licenses/by/4.0