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PEMANFAATAN MEDIA SOSIAL SEBAGAI WADAH PROMOSI PRODUK HASIL LAUT BAGI PEREMPUAN DI DESA JATIREJO KECAMATAN LEKOK KABUPATEN PASURUAN

Proceeding: Nasional Seminar for Research Community Development

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Title PEMANFAATAN MEDIA SOSIAL SEBAGAI WADAH PROMOSI PRODUK HASIL LAUT BAGI PEREMPUAN DI DESA JATIREJO KECAMATAN LEKOK KABUPATEN PASURUAN
 
Creator Ismawati, Putri
Saidah, Nadhirotus
 
Description The presence of social media is currently contributing greatly in product marketing. It is important to educate the use of social media to businesses, including fishermen wives in marketing processed fish products in order to help improve the economics of fishing families. The method used in this socialization is to provide an understanding of the benefits and ways of using social media such as Facebook, Instagram, and YouTube in product marketing. The results of the socialization show that, the majority of fishermen's wives are not very aware of the benefits offered by social media in helping them market their products. Product marketing is still done traditionally, that is, offering it directly to people with the closest distance. This socialization is expected to be able to foster awareness that there will be many conveniences obtained when using social media as an effective promotional medium and be able to reach far more consumers which will have an impact on increasing the number of product sales, so that it will indirectly be able to improve the economic of fishermen families in the village Ranto Panjang, Meurebo District.
 
Publisher LP3M STITNU Al Hikmah Mojokerto
 
Date 2022-03-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.stitnualhikmah.ac.id/index.php/NaSReCD/article/view/1082
 
Source Proceeding: Nasional Seminar for Research Community Development; Vol 5 No 1 (2021): PkM sebagai Ikhtiyar Menyelaraskan Kampus dalam Kehidupan Masyarakat; 29-34
 
Language eng
 
Relation http://jurnal.stitnualhikmah.ac.id/index.php/NaSReCD/article/view/1082/677
 
Rights Copyright (c) 2022 Putri Ismawati
http://creativecommons.org/licenses/by/4.0