Record Details

Strategi Komunikasi Radio Citra FM Kendal Dalam Meningkatkan Minat Pendengar

Journal of Communication Studies

View Archive Info
 
 
Field Value
 
Title Strategi Komunikasi Radio Citra FM Kendal Dalam Meningkatkan Minat Pendengar
 
Creator Huda, Miftahul
Sarinah, Sarinah
Saputra, Viro Dharma
 
Description Abstract
Radio is a communication medium that emerged in the telecommunications era. Radio as a medium of communication provides convenience for the public to obtain information. Along with the development of high information technology, radio has various challenges to maintain its existence. This study aims to determine the communication strategy used by Radio Citra in increasing listener interest.
In this study, using the post-positivist paradigm, and including the type of qualitative research. This study uses three data collection techniques, namely observation, interviews, and documentation. The data analysis technique in this study used the stages of data reduction, data presentation, and drawing conclusions.
The results of this study are that Citra radio's strategy in increasing listener interest is by packaging interesting programs, using social media Facebook, Instagram and streaming for broadcasts, functioning broadcasters as the spearhead and heart, actively engaging the community directly, and using conformity strategies. Radio Citra also makes careful program planning, makes program productions, executes programs to broadcast programs according to a predetermined plan, and conducts monitoring and evaluation.
 
 
 
Publisher Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo
 
Date 2021-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.insuriponorogo.ac.id/index.php/jcs/article/view/1076
10.37680/jcs.v1i2.1076
 
Source Journal of Communication Studies; Vol 1 No 2 (2021): JCS: Journal of Communication Studies; 97-113
2798-9585
 
Language eng
 
Relation https://ejournal.insuriponorogo.ac.id/index.php/jcs/article/view/1076/611
 
Rights Copyright (c) 2021 JCS: Journal of Communication Studies