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Media, Consumerism and the Environment: The Relationship of Media and Consumptive Behavior of Urban Society to Environmental Damage

MUHARRIK: Jurnal Dakwah dan Sosial

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Title Media, Consumerism and the Environment: The Relationship of Media and Consumptive Behavior of Urban Society to Environmental Damage
 
Creator Farid, Mohtazul
Saputra, Dani
 
Description In a few decades, the media has become the locomotive that controls the consumptive behavior of society, especially in urban areas. Massive media that aggressively offers easy access to meet all kinds of urban community needs encourages consumerism. The trend of consumerist urban lifestyle in the end must take consequences for environmental damage. As with Fast Food and Fashion which results in increased industrial production, the energy required for production is higher. At the same time, the energy used also comes from the exploitation of the earth. Scholars such as Jean Baudrillard suggest that people do not buy goods, but buy signs that ultimately symbolize themselves to confirm which group they belong to and belong to. To contribute to the existing studies, the study in this article aims to explore and analyze the relation of media to the consumptive behavior of urban society and its impact on environmental damage. By using the perspective of Jean Baudrillard, the media is the most significant contributor that encourages consumerism in urban communities so that it has an impact on environmental damage. The reality of the media has created a false consciousness so that consumer society only consumes signs, not goods and services. The emergence of visual waste impacts urban society's consumerism, resulting in the loss of public space and the strengthening of the greenhouse gas effect.
 
Publisher Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo
 
Date 2021-10-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/1011
10.37680/muharrik.v4i02.1011
 
Source MUHARRIK: Jurnal Dakwah dan Sosial; Vol 4 No 02 (2021): Muharrik: Jurnal Dakwah dan Sosial; 255-266
2655-3686
2655-3694
10.37680/muharrik.v4i02
 
Language eng
 
Relation https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/1011/532
 
Rights Copyright (c) 2021 Mohtazul Farid, Dani Saputra
http://creativecommons.org/licenses/by-nc/4.0