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Potret dan Segmentasi Mad’u Dalam Perkembangan Media di Indonesia

Al-Adabiya: Jurnal Kebudayaan dan Keagamaan

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Title Potret dan Segmentasi Mad’u Dalam Perkembangan Media di Indonesia
 
Creator Marwantika, Asna Istya
 
Description This article discusses portrait and segmentation of mad'u / da'wah audience in the development of media in Indonesia. Using descriptive analysis and audience concept from Dennis McQuail it was found that da'wah activities are basically always segmented, where messages and patterns of da'wah will always try to be adapted to the context of the audience. Correspondingly, da'wah activities and movements have emerged and evolved in various forms mediated by the mass media (print, radio and television) which are linear in nature and categorize the medium as a passive audience, while preaching activities mediated by new media (digital ) non-linear nature categorizes the madness as an active audience. This active category of mad'u passive-mad'u also has consequences and challenges such as the adaptation of the format of da'wah in the media, the commodification of religion, the shift of religious authority (preachers), the exposure of radicalism, it produce hoaxes, and echo chambers namely echo space that contains the views of people who think the same and one taste so it does not produce a good dialogue.
 
Publisher LP2M Institut Agama Islam Sunan Giri (INSURI) Ponorogo
 
Date 2019-08-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.insuriponorogo.ac.id/index.php/adabiya/article/view/100
10.37680/adabiya.v14i01.100
 
Source Al-Adabiya: Jurnal Kebudayaan dan Keagamaan; Vol 14 No 01 (2019): Al-Adabiya: Jurnal Kebudayaan dan Keagamaan; 1-14
2540-9204
1907-1191
 
Language eng
 
Relation https://ejournal.insuriponorogo.ac.id/index.php/adabiya/article/view/100/92
 
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