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Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision

Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

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Title Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision
 
Creator Dewobroto, Wisnu Sakti
Wijaya, Karen
 
Description Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which can be stimulated by store atmosphere and social factor to create positive emotions that can impact the customer’s purchase decision. Therefore, the study aims to examine the effect of store atmosphere and social factor towards emotional response and its impact to purchase decision. It uses SPSS to test the result of the research. In addition, this study uses non-probability sampling method with the total of 120 respondents who ever visited and shopped at baby equipment retail store at ITC Mangga Dua. The research hypothesis proves that store atmosphere and social factor have no effect and are not individually significant to emotional response, while emotional response individually have significant influence towards customers’ purchase decision. Meanwhile, store atmosphere and social factor through emotional response simultaneously and significantly influence customers’ purchasing decision.
 
Publisher Prodi. Ekonomi Syariah, Institut Pesantren KH Abdul Chalim
 
Date 2022-03-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1800
10.31538/iijse.v5i1.1800
 
Source Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE); Vol 5 No 1 (2022): Sharia Economic: January, 2022; 356-370
2621-606X
10.31538/iijse.v5i1
 
Language eng
 
Relation https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1800/871
 
Rights Copyright (c) 2022 Wisnu Sakti Dewobroto, Karen Wijaya
http://creativecommons.org/licenses/by-sa/4.0